Your Leisure

Event Promoter Marketing Portal

Introduction

Hello, thank you for bringing your show to Margate. Here you will find all the vital information you will need to know regarding "inclusive" marketing activities and "additional" paid for options available to you.

This page contains information on our email schedule, social posting cycle, print requirements and most importantly, asset requirements - image sizes and copy. Please note, unless images are supplied that fit the needs of our website and box office app, no shows can go on sale.

Also, please note sales figures can only be obtained via the Margate Winter Gardens box office - boxoffice@yourleisure.uk.com - Weekly sales reports will be set up and sent at the start of each week by the box office as per your booking form (please check this document issued by your programme manager and ensure the correct email address is listed if you find you are not receiving the sales reports).

Marketing Guide & FAQs

What we need to get your event on sale and make it a success!

Mandatory Assets (Images)

App Image: 1000x1000 pixels

Website Image: 1000x563 pixels

JX Electronic Sign: 544x64 pixels (Winter Gardens events only)

Please note if we do not receive images that match these specifications your event cannot go on sale. Please try to limit the amount of text on an image or provide one with no text (preferable). We are unable to use text covered images for paid Facebook activity so by providing a text heavy image, you will miss out on a complimentary paid Facebook advert to support your on sale.

Click the Example Buttons for Tips!

Good Examples of Images

Bad Examples of Images

Help is Available!

If you cannot provide the images required to put an event on sale, we can take your raw images and crop/resize them accordingly depending on the image quality provided.

If you require this service please scroll down to the marketing services options at the end of this page and complete the request form and attach your images. There is a £50 admin charge associated with this request.

Copy (Text)

We require copy to accompany your show. The copy has no minimum or maximum word count, however, think about what would best sell your event to a reader.

If you are unsure, please take a look at other event listings on the Margate Live website for inspiration.

Tips:

Avoid copy 'n' pasting Wikipedia pages
Try to write more than one sentence, the reader should be inspired to part with their hard earned cash and get as excited for your event as your are, so let that come out in your copy
Your copy will form the basis for all social posts and email content. We do this to keep the message consistent through out all marketing, however, we do not offer a PROOF READING service. We use Grammerly (a very handy online tool) and do scan copy but are not responsible for errors passed to us.

Print Quantities

(Winter Gardens/Theatre Royal)

A5 flyers: 2000/1500
A4 posters: 20/20
A3 posters: 10/10
A1 posters: 10/5

Delivery Address: Margate Live, Margate Winter Gardens, Margate, Kent CT9 1HX (Please note, if print is sent to Theatre Royal Margate we cannot be held responsible for its safe arrival)

Overprint Formatting

If you wish to overprint venue specific details on your print and are unsure what format to follow, keep if simple and follow the below example...

Thursday 10 April - 7:30pm

Venue Name

Box Office: 01843 292795

margate-live.com

Venue Logos

Click the desired venue logo to download. A new tab will open, RIGHT-CLICK and SAVE IMAGE. Don't worry about the dark grey background, these are PNG files with transparency.

Our Social Media: Handles

Here's where to find us on social media. Please try to tag your venue in social posts.

Margate Winter Gardens

Facebook: /MargateWinterGardens

Instagram: margatewg

Theatre Royal Margate

Facebook: /TheatreRoyalMargate

Twitter: @TheatreRoyal

Venue Tagging:

Ex: "Show/Event Name is coming to @MargateWinterGardens/@TheatreRoyalMargate on XX date."

Margate Live

Facebook: /MargateLive

Instagram: margatelive

When tagging on social, Margate Live should be treated like a news outlet or tourism tag, not a venue/location tag. Please TAG @MargateLive in the footer of social posts along with any What's On Guides or News Outlets.

Inclusive Marketing Activity

What we'll do to get your event on sale and make it a success!

Website Listing

Upon receipt of all mandatory assets and a completed booking form, your event will be added to the box office system and pulled through to the Margate Live website what's on list.

Internal Posters & Flyers

Print: Each individual venue manage their own print displays. Print received by the Margate Live marketing department will be split and issues to the appropriate venue - we cannot influence how the venue displays it.

Exit Flyering: You will need to speak with the venues directly regarding exit flyering.

Facebook: Venue Specific

Provided the venue receives a completed booking form and the assets required, your even will be placed into our social posting cycle for that venue.

Inclusive:

Announcement Post
On Sale Post
Facebook Event (please let us know who to add as co-hosts)
Bi-Monthly What's On Posts
Next Month Post
Next Week Post
Tomorrow Post
Tonight Post

All other social media posting is subject to time available.

Facebook: Margate Live

Margate Live will enhance the venue specific social media marketing by co-hosting your event and posting about it based on the cycle below.

Applies to all professional touring shows, festivals, club nights and exhibitions (MWG & TRM) or multi-performance runs at Margate Winter Gardens.

Inclusive:

On Sale at X Venue Post (does not apply to all events)
Facebook Event Co-Hosted with Margate Live (does not apply to all events)
Something for the weekend Post (does not apply to all events)

Email Marketing

General What's On

Margate Live What's On Emails go out on Thursdays at 7:30am

Solus email campaigns can be requested by selecting the option below and completing the form. There is a charge of £40 per-solus email campaign.

Friends of Margate Theatres Emails

If your event has a Friends of Margate Theatres (FOMT) offer/pre-sale, you will automatically receive an additional email campaign to announce this to the FOMT members, this may be a solus eshot or combined with 2-3 other shows depending on what is going on sale/announcing at the same time.

Paid Marketing Options

There is a range of additional paid campaign packages available to you. You can see what the options are by clicking the button below and reading the PDF. Once you have selected the option that best suits your requirements, please go to the "Marketing Requests" area and click the button under "Paid Campaign Requests" and complete the request form.

Paid Campaign PDF

Campaign packages are exclusive of VAT. VAT will be added onto the final invoice raised against your account.

Marketing Requests

Paid Campaign Request

Click Here & Complete the Form

Image Resizing Request

Click Here & Complete the Form

Solus Email Campaign Request

Click Here & Complete the Form

Print Creation Request

Click Here & Complete the Form

Solus Facebook Ad Set

Click Here & Complete the Form

Replacing Current Asset Request

Click Here & Complete the Form

Mandatory Assets (Images)

Good Examples of what we require for our website, app and JX Sign

This image is optional and only applies to Margate Winter Gardens. However, if your even is at Margate Winter Gardens and it is not provided, you will miss out on having your show on the 40ft electronic display above the venue's entrance.

Mandatory Assets (Images)

Here are some examples of what we do not want/can't use based on real life examples that have delayed the announcement and on sales of past events.

Website Image

Please limit the amount of text on the web image provided.

We are unable to use these images for paid Facebook activity and by providing a text heavy image, you will miss out on complimentary paid Facebook activity that boosts sales.

Flyers as Images

While we can post images that are essentially your flyer as a jpeg/PNG on Facebook, we cannot accept these types of images as web ready - our website and app require the correct images to function/display your event. Providing only this will ensure your event will not go on sale until we are in receipt of the correct images or have received (and approved) a request to create the required images for you at a cost of £50.

JX Electronic Banner

Please do not use a white background. This generates too much light and our neighbours complain.

This image is an awkward size but please do not just stretch and constrain the web image to fit the dimensions requested, we can't display images like the ones above on a 40ft sign above the venue. We have been sent dozens of these over the years.

Margate Live - Paid Campaign Request

Your Name(required)

Email address(required)

Best email address to contact you on.

Company Name(required)

Venue(required)

Event Name(required)

Date of Your Event(required)

If multiple performances/days please input the first date.

Select Your Campaign Package(required)

Choose from the options as laid out in our Paid Campaign PDF via the dropdown.

Additional information

Please use this box if you wish to tell us any specific requirements etc. relating to the campaign.

Images

Browse...

Please attach a 1080x1080 pixel PNG for the Facebook ad set. If you can't provide this, don't worry, we will use what we have on file already. Maximum size 10MB. We will not accept flyers or images with over 20% of the area covered in text due to Facebook's requirements.

Additional Copy

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We will already have the copy (event description) provided to get your event on sale, however, if you wish to provide any specific copy for the Facebook ad set please attach it. Please note, we do scan for spelling and grammatical errors, however, do not offer a proof reading service. Maximum size 10MB.

KM 1/4 Advert Artwork

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If your chosen campaign package includes newspaper advertising, please attach your artwork PDF here. A quick reminder, the dimensions required are 13.8cm (w) x 17cm (h). Maximum size 10MB.

Preferred Campaign Start Date(required)

The campaign packages are designed to run over the first 4 weeks of on sale (launch campaign) or 4 weeks leading up to your event. If you wish to start a campaign earlier, please suggest the start date (must be a minimum of 7 days from the date of request). Please note, we require 7 days notice to begin rolling out a campaign package. Ensure that the request is made at least 5 weeks prior to the date of your event/opening night etc. to guarantee all actions can be taken to get the best results.

I confirm that I have the authority to make this request and that I or the company I represent will cover the costs of the requested activity.(required)

Confirm

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Margate Live - Image Resizing Request

Your Name(required)

Email address(required)

Best email address to contact you on.

Company Name(required)

Venue(required)

Event Name(required)

Date of Your Event(required)

If multiple performances/days please input the first date.

Image 1(required)

Browse...

Please attach the image you wish to be resized. Maximum size 10MB.

Image 2

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Please attach the image you wish to be resized. Maximum size 10MB.

Additional information

Please use this box if you wish to tell us any specific requirements etc. relating to the campaign.

I confirm that I understand that there is a £25 per image admin charge associated with this request and I am authorised, or behalf of the company I represent, to make this request and that I or the company will cover the costs associated with this request.(required)

Confirm

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Margate Live - Solus Email Campaign Request

Your Name(required)

Email address(required)

Best email address to contact you on.

Company Name(required)

Venue(required)

Event Name(required)

Date of Your Event(required)

If multiple performances/days please input the first date.

Desired Segment(required)

Genre

Similar Events

Full database*

Who do you wish the email campaign to go to? You can have a solus eshot sent to people within our database who book/show interest in your event's genre, those who have previously attended your events or those who have attended similar events hosted by other visiting companies. We will build a segment based on what you choose. You can choose multiple options.*Please note, a solus eshot to our full database will incur a £25 creation fee and a £100 sending fee due to the size of the audience.

Additional information

Please use this box if you wish to tell us any specific requirements etc. relating to the campaign.

I confirm that I understand that there is a £25 per solus email creation admin charge plus a £50* sending fee associated with this request and I am authorised, or behalf of the company I represent, to make this request and that I or the company will cover the costs associated with this request.(required)

Confirm

*This will be £100 if you have selected full database.

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Margate Live - Print Creation Request

Your Name(required)

Email address(required)

Best email address to contact you on.

Company Name(required)

Venue(required)

Event Name(required)

Date of Your Event(required)

If multiple performances/days please input the first date.

Image 1

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Please attach images you want the print designer to use. Maximum size 10MB. If you do not attach images, we will use what we have on file the best we can.

Image 2

Browse...

Please attach images you want the print designer to use. Maximum size 10MB. If you do not attach images, we will use what we have on file the best we can.

Rough Design(required)

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Please provide a rough design. This can be hand drawn and scanned or sent as a phot. Maximum size 10MB.

Sizes Required(required)

These are the sizes for our clip frames.If you require the production of a banner, please call marketing direct on 01843 868302.

Please give the quantities required for each individual size

Please note, you will be charged based on the quantities ordered. Please ensure the quantities of each available size match with the "Sizes Required" options selected above.

Additional information

Please use this box if you wish to tell us any specific requirements etc. relating to this request.

I confirm that I have the authority to make this request and that I or the company I represent will cover the £50 design time cost of the requested activity and the cost of printing (charged at cost).(required)

Confirm

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Margate Live - Replacing Current Asset Request

From time to time we understand that you may need to replace the original assets (images and copy) provided prior to on sale. We can certainly action this, however, due to the number of changes required there is an admin cost associated with this. As you can see in the marketing pack, we proactively schedule for social/email and changes require us to unpick a lot of work.

Your Name(required)

Email address(required)

Best email address to contact you on.

Company Name(required)

Venue(required)

Event Name(required)

Date of Your Event(required)

If multiple performances/days please input the first date.

New Image 1

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Please attach images you want the print designer to use. Maximum size 10MB. If you do not attach images, we will use what we have on file the best we can.

New Image 2

Browse...

Please attach images you want the print designer to use. Maximum size 10MB. If you do not attach images, we will use what we have on file the best we can.

New Copy

Browse...

Maximum size 10MB.

Additional information

Please use this box if you wish to tell us any specific requirements etc. relating to this request.

I confirm that I have the authority to make this request and that I or the company I represent will cover the £25 admin cost of the requested activity.(required)

Confirm

This field should be left blank

Please wait...

Margate Live - Paid Campaign Request

Margate Live - Image Resizing Request

Margate Live - Solus Email Campaign Request

Margate Live - Print Creation Request

Margate Live - Solus Facebook Ad Set

Margate Live - Replacing Current Asset Request