In September 2019, we announced the founding funder, Spirit of 2012, awarded a further £3 million to GOGA across the UK. At the same time, Sport England also invested an additional £1 million into England. London Marathon Charitable Trust awarded a £1 million grant investment.
Creator and lead partner Activity Alliance teamed up with an extensive range of partners to help GOGA reach more people. These partners offer in-depth local knowledge and national expertise. GOGA engages the least active communities in fun, inclusive ways.
The first phase of the programme ran over three years (2016-2019) within 18 localities across the UK. From 2020, thousands more inactive people across 21 locations will benefit from the latest £5million programme funding. It is set to continue until at least 2023.
GOGA is more than being active. It strengthens community spirit, increases confidence and improves mental health. It increases the demand for, and the accessibility of, activities. These may be provided by local authorities, sports clubs or the voluntary sector. The success is through tapping into people’s real life motivations to be physically active.
We are building on phase one’s success and will share learning. The initial 18 locations across England, Scotland, Wales and Northern Ireland together engaged an incredible 20,000 people.
From fighting knife crime through activity in Haringey to daytime discos in Liverpool, phase two will inspire people across the country.
Partners will be guided by Activity Alliance's Ten principles built on the Talk to Me research. These principles result from research with disabled people, which explored what helps to make activities more appealing and accessible. If used effectively, the principles apply to a wide range of inactive audiences - not just disabled people.
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